The term website optimization holds a lot of meanings. Website optimization can mean optimizing a website for great search engine performance, otherwise known as SEO. It can also mean optimizing a website for faster load speed and improved usability. At Web Presence Group, we embrace website optimization holistically and include all of the latter elements, and more.
To us, the process of website optimization encompasses a vast spectrum of practices and skill-sets. In addition to improving a site’s SEO efforts, our website optimization services are centered on a well-performing websites that users can appreciate. We offer expertise in copywriting, website development, design, usability and conversion optimization. In short, our web optimization services cover the complete package of building highly optimized websites that rank well in the search results and interact well with visitors.
Website optimization involves a great deal of strategic planning and analysis before undertaking any project. Each website is unique; and just as unique as a website’s qualities are its channels for marketing and communication. For this reason, we custom tailor our web optimization services per each client, based on their unique needs.
Search engine optimization is the pinnacle practice to website optimization and attaining a stronger web presence. Websites that are atop the organic search results are often perceived with greater credibility and trust by search engine users. Reaching top search engine exposure is best achieved through a cohesive approach to SEO and website optimization. Two of the most important aspects of search engine optimization are SEO copywriting and link building.